A whole lot.
Best Design. Developed in partnership with a near century old family-owned underwear business based in New York, and through years of R&D, we have combined the best that every style of underwear has to offer. We left everything else out. No gimmicks, obnoxious branding, cartoon patterns, dad-plaid, swampy cotton, or itchy tags… we could go on, but to put it simply: The Greater Goods have everything you need, and nothing you don’t.
Better Materials. Our products are made of Micro Modal, which is renowned for its softness, breathability, resistance to shrinkage and pilling, moisture and thermal regulation, and durability… again, we could go on, but perhaps most important: The environmental footprint of our Micro Modal is a positive one – it’s carbon-neutral. Compared to cotton, we require less land per ton and 10x-20x less water. Made from renewably sourced beechwood trees, our supply partner in Austria has spent over 80 years innovating performance materials and developing sustainable production practices.
Next, the fabric is cut and sewn with care, and then inspected for perfection by Murthy, Thang, and their team in India at a manufacturing facility that meets the highest ethical and social standards for workers' rights.
Finally, we take delivery at our offices in Massachusetts, and individually pack and send wildly comfortable underwear to folks just like you all over the world. Every time we do, we also donate a pair of underwear to someone in need right here in the US.
A hundred years and thousands of miles in the making, we have crafted the best pair of underwear ever. All that’s left is for you to let us know where to ship ‘em!