What goes into making each pair of GoodFor’s?
A whole lot.
Best design. Developed in partnership with a near century old family-owned underwear business based in New York, and through years of R&D, we have combined the best that every style of underwear has to offer. We left everything else out. No gimmicks, obnoxious branding, cartoon patterns, dad-plaid, swampy cotton, or itchy tags… we could go on, but to put it simply: The Greater Goods have everything you need, and nothing you don’t.
Better materials. Our products are made of Micro Modal, which is renowned for its softness, breathability, resistance to shrinkage and pilling, moisture and thermal regulation, and durability… again, we could go on, but perhaps most important: Micro Modal is made from renewably sourced beechwood trees, and compared to cotton, we require less land per ton and 10x-20x less water.
Next, the fabric is cut and sewn with care, and then inspected for perfection by the team in India at a manufacturing facility that meets the highest ethical and social standards for workers' rights.
Finally, we take delivery at our offices in Massachusetts, and individually pack and send wildly comfortable underwear to folks just like you all over the world. Every time we do, we also donate a pair of underwear to someone in need right here in the US.
A hundred years and thousands of miles in the making, we probably crafted the best pair of underwear ever. All that’s left is for you to let us know where to ship ‘em!